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Having been ousted from Apple the year before, he and a small band of employees were in the early stages of building a new computer company called Next. Jobs had invested millions in the venture, and his reputation as a visionary business leader was staked.

Mhe group was still working out key details about its products. But Jobs was certain about one thing: He needed a logo from Paul Rand. Perhaps more than any other single designer, Paul Rand was responsible for defining visual culture in America in the decades following World War II. He radically transformed advertising, blowing away the dust of the Depression era and pioneering a new, modern approach to selling products. He helped convince some of nation’s biggest corporations that good design was good business, crafting indelible logos for the likes of IBM, UPS.

“Dekker is playing with maximum efficiency and extreme confidence.”

Most college basketball teams do not have a forward who is capable of defending Duke’s freshman help. The Badgers have four. Wisconsin also leads the nation in defensive free throw rate. This team is expert at getting opposing players into foul trouble while keeping its own big guys on the floor. Okafor has not been dominant lately from a scoring perspective—he scored 18 points in the semifinal against Michigan Statebut failed to reach double digits in either of the two games in the South regional last week—but his presence forces defenses.

“Dekker is playing with maximum efficiency and extreme confidence.”

The bright yellow lights in the back room are another uncharacteristic element space. At Yusho, these lights look like fixtures from a modern lighting store. they are dock lights, which warehouses use to illuminate the inside of trucks -trailers at loading docks.

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The bright yellow lights in the back room are another uncharacteristic element in the space. At Yusho, these lights look like fixtures from a modern lighting store. But in reality, they are dock lights, which warehouses use to illuminate the inside of trucks and tractor-trailers at loading docks. “We needed a big movement, something simple that would consume and populate part of that scale. And these dock lights— which are completely oversized for what they’re used for—work, which is hilarious and it’s colorful and it’s interesting,” Crowl says.

Yusho’s bar and kitchen, which are essentially one, is also a beautiful and unique piece, built out of reclaimed structural timbers estimated to be one hundred years old. On the other hand, Duke has been doing such a stellar job shutting off dribble penetration that it’s easy to envision Wisconsin guards Bronson Koenig, Traevon Jackson and Josh Gasser having an off night. Remember, Wisconsin leads the nation in turnover percentage and is ranked 345th in tempo. The Badgers rely heavily on their ability to control the ball.

Most college basketball team do not have a forward who is capable of defending Duke’s freshman center in the post without needing help. The Badgers have four. Wisconsin also leads the nation in defensive free throw rate. This team is expert at getting opposing players into foul trouble while keeping its own big guys on the floor. Okafor has not been dominant lately from a scoring perspective— he scored 18 points in the semifinal against Michigan State but failed to reach double digits in either of the two games in the South regional last week—but his presence forces defenses to adjust.

When the Blue Devils went through their rough patch in January, their defense, especially on the perimeter, was so porouthat Mike Krzyzewski used a zone defense for the first time in his career. Not only have they fixed those problems, but they have evolved into a truly outstanding defensive. Just as Duke locked down Gonzaga during the final seven minutes of the South regional

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